New self-regulatory codes are on the web for OTT(Over The Top) platforms in India for their valued viewers. The Code intends for the best result in India to be one of the most dynamic and fastest-growing entertainment industries in the world.
Online content providers including Netflix, Amazon Prime Video, Disney Hotstar and 12 others have adopted the ‘Universal Self-Regulation Code for OCCPs under Internet and Mobile Association of India (IAMAI).
The present set of signatories include Zee5, Viacom 18, Disney Hotstar, Amazon Prime Video, Netflix, MX Player, Jio Cinema, Eros Now, AltBalaji, Arre, HoiChoi, Hungama, Shemaroo, Discovery Plus and Flickstree also. The Code is effective from August 15, allows OCCPs to comply with all the guidelines in a time-bound manner. Each signatory to the code has agreed to appoint an external advisor as part of the grievance redressal mechanism within 60 days from September 4, the statement said.
The goal of this industry-wide effort is to empower consumers with information and tools to assist them in making an informed choice with regard to viewing decisions for them and their families, while at the same time, nurturing creativity and providing creators with the freedom to tell the finest stories. There have been discussions in various quarters around the need for regulation in the content streaming space.